While having 10,000 followers looks more appealing than having 1,000, it doesn’t mean that the former would translate to more conversions than the latter. Nonetheless, one can argue that the primary point of wanting to go from 0 to 1,000 followers is so one’s account could look more credible in the eyes of the brand’s potential market (social proof).
And with that, we can easily understand why a lot of business owners would resort to buying Instagram followers even if it means buying bot accounts or fake accounts. If you are reading this, chances are you might be considering this quick and effortless way of painting a huge and profitable Instagram business profile.
But on the other hand, you just can’t proceed because you know that something is wrong. Well, congratulations are in order for you because you did not give in to these schemes for instant gratification. You will definitely thank yourself later. Buying followers sure has its transient benefits, but that fleeting spike in your engagement rate and even sales could be gone in a snap because Instagram can suspend your account.
If you think that the risks are worth the benefits, then go ahead and buy fake followers, which is synonymous with building a fake Instagram presence for your brand. To satisfy your curiosity and validate your perception about this rampant practice, below are five reasons why you should not buy Instagram followers:
Why You Shouldn’t Buy Fake Followers?
Some might say that they are buying real Instagram accounts or profiles of real people, so it’s technically incorrect to say that they are purchasing fake followers. However, essentially, the thought alone of buying makes these “bought followers” fake. Common sense will tell that genuine followers are not bought. They follow an account out of their free will and they have the desire to engage with the influencer or the brand.
Without further ado, below are five major reasons why you shouldn’t buy bots or inactive Instagram followers:
1. Bought Followers Could Stain Your Reputation
Imagine checking your favorite brand’s followers only to find out that most of them are fake. How will you react? Won’t you feel deceived or betrayed?
Similarly, if you are a local business owner and your potential market or target audience finds out this dodgy activity, they might start to question your credibility. They will also ponder whether you are honest with your core services or not. At the end of the day, bought followers can dampen your image and negatively impact the performance of your business.
2. You’re Buying Followers Who Don’t Engage with Your Account
Fake followers might initially engage with your account, but most often they will just leave inappropriate or generic comments such as “nice post,” or “good one.” They won’t really add value to your profile. And since you are not getting enough engagement from them, sooner or later your real followers will notice a huge disproportion between your number of followers and your account’s engagement rate.
3. It’s Against Instagram’s Terms of Service
Instagram hates inauthentic interaction within their platform. And as part of their mission of keeping all interactions genuine, they are actively purging fake followers and removing likes or comments from third-party apps. So, if you want to grow on this social network, you need to develop a solid Instagram marketing strategy that will help you reach your long-term goals.
4. Fake Followers Skew Your Performance Metrics
Isn’t the point of gaining more followers to drive more sales or income to your business? But, how will you convert your Instagram followers if you don’t know the actual performance of your posts, and you don’t know what your real audience likes?
Instagram’s algorithm is highly affected by the account’s engagement rate rather than the number of followers. So, instead of investing money in raising these vanity metrics (followers, likes, comments) as quickly as possible, why won’t you invest your time and money in creating high-quality and engaging content?
5. You’re Burning Cash by Buying Fake Followers
The cash that you’ll invest in buying fake followers is better off allocated on proven and tested legitimate tactics – like influencer marketing and running Instagram ads. Remember, Instagram removes fake followers and accounts.
If you’ll insist on spending your hard-earned cash on inactive accounts, you won’t just lose a huge amount of money. You might also lose your account, your real followers, and potential business partners (especially if you are an influencer).
Grow Your Instagram With the Right Foundation
The fact that a lot of people are buying fake followers doesn’t make the act right, and it doesn’t mean that you have to do it, too. We are all old enough to know that these get rich quick or get high followers quick are just too good to be true.
You can establish a strong presence on Instagram by following what successful brands do – knowing your audience, creating valuable content, and analyzing your data. You can also run ads, partner with influencers, encourage user-generated content, throw a giveaway, and a lot more.
Again, while paying for fake followers can instantly beef up your profile, Instagram can also erase all of these dormant and bot accounts. And even before they do, your brand is not also safe under the cautious eyes of consumers who practically know how to spot a fake follower (no profile picture, low-quality and very limited posts, lack of interaction, etc.).
If you need help in growing your social media accounts organically (or with ads), we are more than willing to listen to your needs and provide long-term solutions. Don’t hesitate to contact us and schedule your free consultation today.
Looking forward to speaking with you soon!