6 Instagram Story Ideas For Car Dealerships to Fuel Your Creativity




Don’t you just love to share content on your Insta Story, but you are always stuck in a predicament between having lots of ideas and having none. If your concern is that you are always full of creative Instagram story ideas, then, that’s easier to handle – jot them down, organize these ideas, and create a social media calendar.


On the other hand, if you are always struggling to come up with amazing ideas, you can check out what your competitors are doing, list down random things that pop into your mind, and create a calendar. You can also make your Instagram story template using third-party tools like Canva to make content creation easier.


What is Instagram Story?

Stories let users share Instagram photos and videos that disappear after 24 hours, but that doesn’t mean you can only share one story per day on your Instagram app. If it’s your first story for the day, the “+” icon will still appear on your profile photo. In your succeeding Stories, just press and hold the Story icon (Don’t open it) and you will see a pop-up that lets you “Add to Your Story.”


Instagram Stories are a great space to express your creativity, social proof your brand, and be always visible to your followers. While your Instagram feed can help you widen your brand’s reach, your Story is a great avenue to increase your engagement.


If you want your Story to stay evergreen on your account, you can add it to your Story Highlight. You can create as many Highlights as you want, and inside each Highlight, you can add up to 100 photos or videos. And if you add more than 100 clips to your Highlight, it will automatically go to your Archive. If you don’t want to see traces of your old Stories, you are free to turn off your Archive, which is available to you privately.


7 Creative Instagram Story Ideas That You Can Try Today


1. Promote Instagram Posts and Instagram TV Videos



You can use your Instagram Story to promote your latest post and even share your IGTV videos. If you’ll observe it, if you post the same content on your Feed and your Story, the latter gets more views. This is because you can’t really tell what posts your followers see, while you can be sure that your Story followers will see that you have a new post. Great tip is to post your sold vehicles, its an easy way to show off your dealership and happy customers.


2. Promote CArs or Service Deals



Utilize your Stories to announce the launching of your service specials or highlight new cars that are now on the dealership lot. You can also ask your followers for their feedback on a certain car that you’ve just added to the lot.


This is a step that most dealerships aren't doing so its a great way to separate yourself from other dealerships.


3. Share About Your employees Day



If you want to be closer to your audience and make them feel that they are welcome in your dealership, don’t hesitate to share about your day to day details in the dealership. You don’t always need to share amazing photos of your cars; sometimes even just a picture of you at your desk drinking your coffee in the morning showing your staff getting into the groove of working for the day. Dealership customers want to see the people they will be meeting when they arrive and this is an easy insight into what they can expect.


4. Share Behind the Scenes (BTS)


Sharing behind the scenes clips or photos to your followers is a strong, yet easy way to gain their trust and show transparency with your actions. Behind the scenes are also a great way to connect with your followers on a much personal level, which can really pull the heartstrings of your audience.


5. Host or Share About Your Giveaway



Giveaways are always a big hit among followers, especially if you know how to please your followers’ desires. We recommend giving a free oil change or car detail to get some interests from your followers. Contests or giveaways are great engagement generators, and when shared or hosted through your Story, you can find people for interested in your service.

6. Ask Your Followers



Make use of Instagram’s poll stickers that are available to add to your Stories. These stickers are so easy to use, just ask your followers with a question with only two answers to choose from. Asking your followers is a great way to engage with them, while also knowing which cars they prefer may indicate which cars to add to your lot.


Go on and Tell Your Story!


Your Instagram Story is a great way to build an authentic and more personal connection with your followers. And there are still a lot of things that you can do on your Stories, but the list in this article can help you kick start your Instagram Story strategy.


Remember that more than 500 million people are using Instagram Stories per day. So, if you are not using it, you are potentially losing a lot of money every day and giving your competitors more chances to steal your audience.