At a glance, an Instagram influencer’s world may seem to be “all-unicorns and butterflies.” Well, it does appear like that because that’s what they are aiming to show to their audience and it’s also what their followers and other Instagram users love to see from them.
For some, the desire for all the beautiful things in the world may appear superficial and to some extent materialistic, but for the followers of these popular influencers, these things serve as their inspirations.
In a world filled with negativities, having a motivation to keep hustling and thriving makes a lot of difference. So, aside from the monetary compensation and free products that a successful Instagram influencer receives, the mere fact of being a positive influence is already one big reason why they love what they are doing.
If you want to be an influencer, the first question that you need to ask yourself is, “Why do I want to be an influencer,” followed by “How could I be one?”
And in this beginner’s guide on how to become an Instagram influencer, we’re going to answer these questions and help you kick start your career in this rewarding, yet very competitive industry.
What Does It Mean to Be an Influencer?
From the title alone, you’ll already get an idea that being an influencer means having the capacity to influence other people. Instagram influencers can affect or guide people’s actions, perspectives, and decisions.
Why Do You Want to Be an Influencer?
Anyone can be an influencer, but apparently, not anyone can be successful with it. And whether you agree with this or not, one’s motivations or reasons to be an influencer play an important role in one’s success.
Are you here just for the money, for the freebies, or for the prestige and popularity? Or are you looking forward to really cause a positive impact on people’s lives with your content and your influence? And honestly speaking, fame and money can only motivate you so much.
There will come a time when these two won’t be enough to wake you up early in the morning to beat deadlines, meet clients, collaborate with other influencers, and deal with hateful comments on this social media platform. So, before you dive into this industry, it’s good if you could reflect for a while and find deeper reasons that can help you flourish in this cut-throat world.
7 Steps on How to Be a Successful Instagram Influencer
1. Identify Your Niche
Defining your niche before setting up your account could help you narrow down your content and build a strong image that resonates with your target audience. And besides, you can also optimize your profile by incorporating your niche into your profile name, your bio, and your hashtags. Doing so can help you reach the people who might be interested in what you have to offer, and help you grow your brand faster.
2. Set-up Your Instagram Account
Create your account either by downloading the app or going directly on Instagram’s website. Once you’re done, it’s important that you switch to a business account so you can have access to Instagram Insights. This is the section where you can gather data based on your account’s performance.
3. Share High-Quality Content
This may sound like an all over the place tactic, but that’s just the way it is. No matter what material you read or video that you watch, creating content that is relevant to your brand, resonates with your market, and is of superb quality will always be part of the list.
And on Instagram, you can experiment with different content formats and not just limit your creativity in curating and creating content for your feed. You can share long-form videos on IGTV, share short clips, run a poll, and share your daily activities on your Instagram Story.
4. Collaborate With Other Influencers
Collaboration is a powerful marketing strategy that can benefit both parties involved, and it’s not just popular on YouTube. A lot of influencers are using this across social media channels, and of course on Instagram.
We are all aware of the saying, “Two heads are better than one.” Well, with collaboration it’s literally not limited to just two heads because a group of influencers can collaborate to reach their specific goals. So, if you are eyeing a career as an influencer, don’t be afraid to reach out to other influencers for collaboration.
5. Work With Brands
Instagram influencer marketing is a well-known strategy among business owners, so you have all the reasons to find brands that are relevant to your niche. And don’t be intimidated by their fame because the worst that can happen to you in reaching out to brands is to be rejected.
And of course, some of the best things that can happen to you when you are working with brands are a sudden increase in your engagement rate, an overwhelming spike in your number of followers, and an upsurge of brands sending you a message for a possible paid partnership or collaboration.
6. Don’t Forget to Engage
Instagram’s algorithm favors engagement over the size of an account. As such, if you are just growing your account, don’t be discouraged to share valuable content consistently because this can increase your engagement rate. Some of the common ways to provoke a response from your followers are by asking a poll on your Story, asking a question at the end of your post, and encouraging your followers to leave a feedback.
And don’t forget to promote your account on your other social media networks, as well as on your blog posts. You can share something on your Facebook account and ask your followers to view this post on Instagram. This way you are opening your business profile to new loyal followers and potential clients.
7. Analyze Your Metrics
If you don’t analyze your data from Instagram Insights, then you will never know what works and what doesn’t work with your audience. And in turn, you will continue to create the same content and strategies thereby causing you to stagnate. Of course, if brands notice a nosedive or even just a steady engagement on your account, they will think twice of collaborating with you or hiring you for a project.
Never Say Die!
No one said this will be easy, so just keep on creating amazing content and reaching out with other influencers and business owners. Also, always listen to your audience and be receptive to the latest trends online so you will never be left behind.
Are there specific concerns that we missed addressing? Feel free to send us a message. And if you’re an influencer, we’d definitely love to hear your thoughts and anecdotes.